Google AdWords is an internet advertising platform developed by Google, in which advertisers bid to place short text advertisements, service offers, product listings, or audio clips in front of web users. It can also place advertisements on the search results pages and on non-search sites, apps, and online videos. If you’ve ever used AdWords on a search result page, you’ve probably noticed that the top results are always the most expensive. That’s because Google charges each time someone clicks on an ad. To compensate for this high cost, publishers can create and run pay-per-click campaigns with AdWords.
Pay-per-click advertising has been around for years, but AdWords is a relatively new program. The difference is that when you post an ad with AdWords, you can track and manage your advertising costs within real-time. You can use an ad tracking system to measure how many times your ads are displayed on a search result page, and you can adjust your bidding strategy to get the best cost per impression (CPM). This means you can maximize your advertising revenue.
To start managing your campaign with AdWords, sign up for an account. On your account, you’ll see multiple tabs. One of these tabs will contain the Google AdWords accounts dashboard. Under the ad section, click “Advertising Options” and then click “OK.” In the ad-tracking section, click “List of keywords used” to upload a list of your keyword search phrases.
Click “Create campaign” next to the phrase you uploaded. Follow the instructions to create your first ad campaign. Type in a unique name for your campaign (it’s best if it’s descriptive.) Enter a list of your primary keywords or key phrases and click “Go.” Google will then calculate your CPM for each keyword by displaying the highest price per click for your selected group of keywords.
After creating your campaign, it’s time to use AdWords to execute it. Open the Google AdWords tool from the homepage. On the right side, click “Start Ad Testing.” On the search engine results page, click “List of keywords used.” In the drop-down menu, select the keywords you want to use.
Click “Create a campaign,” followed by “Follow campaign.” On the “Manage campaigns” page, click “Create an ad.” On the pop-up box, enter your information, including a unique URL for your ads. You’ll also need to enter a unique description, an overview of your product or service, and your estimated cost per click.
Once you have completed this process, Google will assign a relative called a “Branded Awareness Keyword.” This relative will appear on the search network search results pages as a pop-up when potential customers search for a term you have chosen. When someone searches for your brand awareness keyword, your ad will show up.
To maximize the profitability of your Google Ads campaign, you should consider optimizing each keyword. Each keyword in your advertising list can be optimized to improve your cost per click and/or improve your quality score. Google AdWords allows you to set a maximum bid amount on each keyword, dictated by the quality score you have decided upon. Google AdWords also allows you to specify a minimum bid amount for each keyword. Optimizing your ads works best when you select keywords with the highest bid amount and/or with terms having the highest search network traffic, and New Jersey SEO can help you with that.
Another important factor in maximizing your Google Ads profits is choosing the right advertising network. Many people search online advertising networks such as Google AdSense. If you are familiar with online advertising, you will be aware that these networks place a heavy emphasis on pay-per-click rates or the number of times a person clicks on an advertisement. If you choose an advertising network that does not emphasize the high-quality score and/or the number of times a person clicks on your advertisement, you may not be able to realize the full profit potential of your Google ads account.
You can also benefit from using a display network when it comes to creating your Google ads account. A display network often places a heavy emphasis on cost per click or the rate at which a person searches for a specific word or phrase within your site. A good display network will also place a greater emphasis on quality scores. Many search network users and advertisers place great importance on the quality score they are assigned. A quality score is determined by the total number of times a person clicks on an advertisement, while a low cost per click usually means that a user doesn’t spend that much time searching for what he/she is looking for.
Lastly, you can maximize your Google AdWords account by creating a unique URL address for each advertisement. Google AdWords can only send a single ad to a single URL. By setting up your Google AdWords campaigns with different URL addresses, you can ensure that people searching for what you have to offer will see your advertisements over again, driving up your organic results and helping you build brand awareness.
